Took delivery of a New Mower today Qualcast 12in Superlite Panther, well it was 'New' in October 1971, 48 years later its still in the box having been found in an under stairs cupboard when a householder died 2 years ago..
I am yet to pluck up courage to remove the plastic strap securing the packaging around the grass box, but will be good to reveal the full transfer when its displayed in the museum.
The cardboard box says 'Fifteenth Million' an incredible production rate which did include all Qualcast models, they were stating 'Three Million' 20 years earlier in the 1951 brochure.
What is quite intriguing is the return address on the posting label is W.D & H.O. Wills, Bristol (Although posted in Newcastle where Wills did have offices) a tobacco importer & one of the largest cigarette manufacturers, I am not aware they dealt in any other items but were clever at marketing having introduced the first cigarette cards, so could it be that the mower was a prize in a competition run by Wills? this could perhaps explain why it was not used, an unwanted item?
Any ideas welcome, especially from any of you that were smokers in the early 1970's!